UDTN was founded with a desire to redefine travel by combining exceptional service, authentic experiences and seamless journeys. We believe travel should do more than take you places - it should inspire, connect and transform. Our vision is to set a new global standard of excellence, where every journey reflects care, precision and purpose.
We are driven by passion, integrity and the pursuit of perfection. Every decision we make centres on delivering value, comfort and trust - ensuring each experience exceeds expectations.
Our mission is to craft unforgettable journeys tailored to every traveller’s needs. Through innovation, meticulous planning and dedicated service, we make each trip effortless and enriching. We aim to build lasting relationships by turning travel into something personal, meaningful and truly world-class.
UDTN has had the honor of delivering award-winning Hajj services for Al Bait Guests for the past three years with thousands of satisfied guests.
At UDTN, we go further than simply meeting needs. Every detail is refined to create experiences that surprise, delight and inspire. From first contact to final destination, we aim to exceed expectations, ensuring every journey feels effortless, personal and far beyond the ordinary.
Years of
Travel
Industry
Experience
Our leadership team brings together ove r a century of combined expertise across travel, aviation, and digital transformation. Each leader contributes a unique blend of strategic insight, industry knowledge, and innovation - shaping UDTN’s vision to redefine spiritual and leisure travel across Saudi Arabia and beyond.
Founder and Chief Executive
With over 25 years of experience in the travel and tourism industry, Mr. Omar Akbar founded UDTN with a vision to elevate the Umrah and leisure experience through innovation, technology, and cultural authenticity. His leadership has been instrumental in establishing UDTN as a trusted name in Saudi Arabia’s evolving tourism ecosystem.
Chief Operations Officer
Holding a PhD in Industrial Engineering from the United Kingdom and boasting over 23 years of experience, Dr. Abed brings deep expertise in operational excellence and systems optimization. His focus on efficiency, quality, and scalability has strengthened UDTN’s ability to deliver seamless experiences to partners and customers alike.
Chief Planning Officer
With more than 25 years in the travel and hospitality sector, Mr. Helbawi leads UDTN’s strategic and business planning functions. His experience in designing long-term growth frameworks and building data-driven strategies ensures sustainable expansion and organizational agility.
Head of Partnerships
Seasoned leader in the Hajj and Umrah industry spanning over 20 years, renowned for his dedication to exceptional service. With a wealth of experience, he ensures seamless journeys for pilgrims, combining extensive logistical knowledge with a strong commitment to customer satisfaction.
Chief Strategy Officer
Seasoned executive with over 20 years of international experience in digital platforms, revenue growth, and commercial transformation across the travel and healthcare sectors. With more than 10 years of leadership experience in the Middle East, has successfully scaled businesses, built strategic partnerships, and driven sustainable growth by combining strategic vision with strong execution.