Our vision is to set the global benchmark for ethical, high-quality travel experiences that strengthen communities. We aim to lead through standards, governance, and execution; building confidence in how travel is planned, delivered and experienced at scale.
UDTN is driven by integrity, discipline, and a commitment to getting the fundamentals right. We prioritise transparency over volume, long-term value over short-term gain, and people over process; ensuring every decision is responsible, measurable and aligned with the trust placed in us.
Our mission is to deliver travel experiences that are reliable, well-managed, and accessible. Guided by ethics and operational excellence, we continuously improve systems, partnerships, and service models to reduce friction, manage expectations and deliver consistent outcomes for customers, partners and communities worldwide.
We exceed expectations by combining experience, technology, and human oversight to deliver journeys that work as promised. Through strong governance, responsive support and continuous improvement, UDTN creates confidence, builds long-term partnerships and delivers lasting value beyond the journey itself.
Years of
Travel Industry
Experience
Our leadership team brings together over a century of combined expertise across travel, aviation, and digital transformation. Each leader contributes a unique blend of strategic insight, industry knowledge, and innovation - shaping UDTN's vision to redefine spiritual and leisure travel across Saudi Arabia and beyond.
FOUNDER & CHIEF EXECUTIVE OFFICER
With over 25 years of experience in the travel and tourism industry, Mr. Omar Akbar founded UDTN with a vision to elevate the
CHIEF OPERATIONS OFFICER
Holding a PhD in Industrial Engineering from the United Kingdom and boasting over 23 years of experience, Dr. Abed brings deep
CHIEF PLANNING OFFICER
With more than 25 years in the travel and hospitality sector, Mr. Helbawi leads UDTN's strategic and business
HEAD OF PARTNERSHIPS
A seasoned leader in the Hajj and Umrah industry spanning over 2 decades, renowned for his dedication to exceptional service and spiritual fulfillment. With a wealth of experience, he ensures seamless journeys for pilgrims, combining extensive logistical knowledge with a strong commitment to customer satisfaction.
Chief Strategy Officer
With a deep understanding of the Umrah industry, Silvia brings a wealth of experience to UDTN, ensuring that the company's strategic vision is aligned with the needs of the market.